[x]iLake at the Museum of Art Lucerne
Media Installation
Year of production: 2006
"Lake Lucerne is seen as the heart and cradle of Switzerland.
Since the earliest days of humanity it has shaped the life and identity of those
who live on its shores. Museum of Art Lucerne's summer
exhibition turns a spotlight on the vast deluge of images of this
stretch of water, to become an exhibition both about the essence of the
lake and about the essence of images."
"In
our own times, the millions of tourists who visit Lake Lucerne each
year have assumed the task of producing their own pictures. (...) These
tourist souvenirs, made in unimaginable numbers from motifs such as
Lake Lucerne, are a source of great interest to the Swiss artist
Renatus Zürcher. For his exhibition he has developed project 'iLake',
which collects digital data from tourist cameras and re-uses them. The
installation in the museum space interrogates both the aesthetics of
souvenir pictures and their use. 'iLake', Zürcher says, 'is a way of
coming close to the world of tourist images: Lake Lucerne - itself a
giant storage unit - glitters and gleams in a multiplicity of pixels
from the memory cards of digital cameras, and represents itself, in a
sense, as the synthetic snapshot of a collective imaginative
space.'"
Renatus Zürcher in cooperation with île flottante | Nica Giuliani & Andrea Gsell.
Pictures: 
